betapond social media specialists

Quick Response (QR) codes and barcode readers have been a contentious subject in the digital marketing sphere since they first appeared as a new channel for brand interaction.

At the Retail Business Technology Expo 2012, Betapond is partnering with Intel to demonstrate Facebook mobile marketing solutions for retailers. The Betapond product utilises QR codes and SMS to connect shoppers’ smartphones with digital signs. The solution uses a Facebook enabled application to offer shoppers a chance to win a prize if they take a [...]

Today, we thought we’d update you on some of the big changes to Facebook Pages for business that rolled out on March 1st along with some announcements from last weeks fMC Conference in New York.  We’ll tell you how to get educated on the new page layout, at how the new layout affects apps, new [...]

Facebook introduces new Apps using Open Graph on Timeline The biggest news of last week has been the introduction of new Apps using open graph by 60 companies, these apps will soon start to appear on the right hand side of Facebook timeline.  The new apps present actions such as ‘want’ ‘taste’ ‘buy’ etc. and this [...]

Some good news to start off 2012 from Betapond. We are pleased to announce venture capital funding of €1.15m. This funding will enable us to accelerate our growth into new markets in Europe, double our engineering team in Waterford, Ireland and to expand our operations in London. We will continue to work with leading advertising [...]

Every week, the Betapond team trawl the ‘net for the latest Facebook news that we think is worth knowing about and present it one easy to digest mashup.  Enjoy! Facebook optimizes comments plugin for mobile Facebook has extended the functionality of the Comments plugin to include mobile.  This is a great boost for sites that [...]

Facebook enables full-sized Instagram Photos on users’ Timelines: In tandem with the roll out  of Timeline, Facebook is now enabling users to publish full-sized Intagram Photos on their timelines.  The photos, and the respective Instagram links are automatically added into an album labelled ‘Instagram’.  Users can also post the images onto their friends’ timelines, groups, [...]

To start off 2012 we thought we’d cast our eyes back over main Facebook developments in the year that was, 2011.  So here’s a potted history of a rather important year in Facebook. In the beginning of 2011, Facebooks location tagging started to gradually gain importance.  In March, the feature started to be rolled out in different [...]

First Negative Sentiment Analysis tests for Facebook Pages After having heavily upgraded its Page insights, Facebook is now testing a negative sentiment analysis feature. This feature allows administrators to see the number of Facebook users who commented in a negative way to a post. Facebook launches a new and improved app for Android users Android users [...]

  (This article appeared on Digital Times November 2011) The app ecosytem on Facebook is only 2 years old and is still very much in its infancy. The market is clearly moving on from just growing likes on a fan page to focusing on engagement levels as the key indicator of a successful Facebook strategy. With the [...]