Promoting Britain with Facebook Places
Some big news this morning for us in the UK. Working for VisitBritain, the UK tourism promotion agency, Betapond released a Facebook Places application that will allow consumers to check in at any one of thousands of favourite UK attractions, share their experiences and recommend Britain to their friends. Our Top 50 UK Places app features a leaderboard that ranks attractions in Britain based on the number of Places checkins and makes it easy for visitors to recommend attractions to friends and spread the word. We’ve licensed our Facebook Places technology to VisitBritain for this and several other campaign elements for the coming months, so watch this space.
When Facebook Places launched in UK a few weeks ago, we asked, what could you do to promote a single location for a business but for a whole lot of locations. We came up with LoyaltyBuilder and iSpyPlaces. Then we went further and wondered how you could promote a whole country – and created the Top 50 UK Places app. We’re thrilled to be working with one of the world’s leading tourism promotion agencies to build this – and we’re pretty sure it’s a world-first!
Do drop us an email or give us a call if you’d like to learn more about how we could use Facebook Places to do something as exciting for your brand as we have with the brand of…Britain.
A few people have written into us today or on Twitter asking whether Facebook Places is yet live in Ireland. It isn’t – but our understanding is that it will be before the end of the year. So we’re certainly talking to few people in Ireland about getting ready to take advantage of it when it goes live here.