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Facebook approaches its 1 Billionth user while under the spotlight as never before. A few years ago Facebook was one of many social networks. Now it’s the world’s most important social media platform. On Tuesday at 9am in Unruly, our panel will discuss Facebook’s future.

Betapond wanted to sponsor this discussion and bring together some people with real insight. John Armah of Betapond will make the case for Facebook, Ian Maude of Enders Analysis will offer a more skeptical point of view. Daniel Head of Salesforce will also join the panel with his views on how Facebook is evolving.

Chairing is Victor Keegan, who for nearly five decades was the Guardian Technology Columnist and now heads Shakespeare’s Monkey.

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How has social media changed the way brands approach CSR and sustainability initiatives and what will the future hold? What challenges and opportunities to brands face as they use new methods?

Discussing these issues and giving insight from their own recent experiences, our panel will include brand marketers and experts who have seen the potential.

Julia Monro of Marks & Spencer will talk about the M&S approach to sustainability featuring their recent Shwopping initiative with social media at its heart. And speaking about Waterworks, a groundbreaking charitable giving initiative from Unilever and PSI providing clean drinking water to millions of the world’s neediest, will be Conor Ryan, Betapond co-founder who led the development of the project on Facebook.

Chairing will be Giles Gibbons, CEO of Goodbusiness, founder of the Sustainable Restaurants Association and a noted expert on sustainability.

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When Facebook unveiled Open Graph and made it possible for apps such as Spotify, Netflix or social readers for the Guardian, Independent or Washington Post to automatically share what you’re listening to, watching or reading, it divided opinion. “Frictionless sharing” is a great way to discover new stuff from friends but some think it’s Too Much Information.

Our panel will include senior marketers with real-world experience of using these apps. Aaron Rajan from Unilever will talk about how they use the power of sharing to help provide clean drinking water to the world’s neediest.  

Chris Lawson is the outgoing director of content sales and marketing at Guardian News & Media. Chris will talk from his own perspective about how social media sharing is changing the way people discover content on Facebook and other platforms.

Darren Savage, co-founder of Heretics with a long pedigree of digital projects including Nike+, will give us his thoughts. 

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