When you’re on Facebook and you see an article a friend has read on the Guardian, what’s your reaction? What about when you discover your friend has a not-so-secret obsession with Lana Del Rey, thanks to seeing his Spotify Listens? Or have you even been surprised when someone asks you if you’ve been watching too much Thick of It on Netflix – because you forgot you were automatically sharing what you watch? From the hundreds of people who have taken our survey to warm up for Social Media Week London, opinions vary pretty widely.

Now we’re just a few days away from our big panel discussion about automatic sharing at Social Media Week London. Tickets are going fast so get yours now. We’ve got a great panel of experts assembled – ready to tell about their own experiences with some of the most famous examples.

When Facebook unveiled Open Graph and made it possible for apps such as Spotify, Netflix or social readers for the Guardian, Independent or Washington Post to automatically share what you’re listening to, watching or reading, it divided opinion. “Frictionless sharing” is a great way to discover new stuff from friends but some think it’s Too Much Information.

Our panel will include senior marketers with real-world experience of using these apps. Aaron Rajan from Unilever will talk about how they use the power of sharing to help provide clean drinking water to the world’s neediest.

Chris Lawson is the outgoing director of content sales and marketing at Guardian News & Media. Chris will talk from his own perspective about how social media sharing is changing the way people discover content on Facebook and other platforms.

Darren Savage, co-founder of Heretics with a long pedigree of digital projects including Nike+, will give us his thoughts.

And we’re delighted to announce that Rob Proctor, the recently-appointed CEO of Audioboo, joins the panel to add his perspective on how much sharing is too much.

Register now for your free ticket!

Win a Nike+ Fuelband™!