How has social media changed the way brands approach CSR and sustainability initiatives and what will the future hold? What challenges and opportunities do brands face as they use new methods?
Discussing these issues and giving insight from their own recent experiences, our panel will include brand marketers and experts. Julia Monro of Marks & Spencer will talk about the M&S approach to sustainability featuring their recent Shwopping initiative with social media at its heart. And speaking about Waterworks, a groundbreaking charitable giving initiative from Unilever and PSI providing clean drinking water to millions of the world’s neediest, will be Conor Ryan, Betapond co-founder who led the development of the project on Facebook.
Chairing will be Giles Gibbons, CEO of Goodbusiness, founder of the Sustainable Restaurants Association and a noted expert on sustainability.
Register below for your free ticket to this event. If you’re a brand marketer, agency social media planner or just feel strongly about the rights and wrongs of Facebook,this is the Social Media Week London event you won’t want to miss.
But why wait to start the debate? If you’d like a question asked of our panel of experts in front of a live audience, put it in the comments below or tweet with the hashtag, #SMWSUSBRAND.
Sustainable Brands: Doing Good by Doing Well with Social
Wednesday, September 26, 4.30pm. Business & Enterprise @ HUB Westminster
Register now for your free ticket!